Selected Work

Build data-driven topical maps and competitor gap analyses that turn large search datasets into prioritized content recommendations. Execute SEO/AIO content strategies to drive LLM and traditional organic visibility, coordinating production workflows and tracking deliverables against ranking and engagement KPIs, and leaning on AI tools to speed keyword research, production, and reporting.

Partner with cross-functional stakeholders to plan and execute student and alumni engagement initiatives across digital channels. Compile and analyze campaign performance data to refine content, improving engagement and reach.

Led a three-month strategic engagement spanning market research, digital audits, and requirements gathering to scope client priorities. Defined three prioritized initiatives (positioning strategy, messaging framework, KPI recommendations) and presented findings to the client's leadership team. Read the case study

Coordinated an employer-brand recruiting initiative, gathering employee insights and producing materials to strengthen talent attraction. Authored and distributed company-wide internal communications, including Green Marine Certification updates. See the work

Conducted a reputation audit and impact analysis, identifying gaps in online review visibility and monitoring, then built a data-driven, budget-conscious improvement plan with performance-tracking metrics. Read the case study